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Every explanation is annotated with a\nunified coding scheme capturing what scenario features it mentions (and whether\nexplicitly) and how it frames them (content-based vs. user-based reasoning,\nqualities, uniqueness, emotions, lifestyle, advertising, and demographics).\n \nThe data accompany a manuscript currently under review at ACM Transactions on\nInteractive Intelligent Systems (\"'Unlock your full potential': Comparing Human-\nand LLM-Generated Ad Explanations across Viewer and Advertiser Perspectives\").\nThe human explanations were originally collected in a preregistered study\npublished as Zilbershtein, Barile, Odijk, and Tintarev, \"Bridging the\nTransparency Gap: Exploring Multi-Stakeholder Preferences for Targeted\nAdvertisement Explanations,\" IntRS'24 @ RecSys 2024, CEUR-WS Vol. 3815\n(arXiv:2409.15998). Analysis and figure code that reproduce the\narticle's results are available at:\nhttps://github.com/dzilbershtein/explanations_viewers_advertisers"},"dsDescriptionDate":{"typeName":"dsDescriptionDate","multiple":false,"typeClass":"primitive","value":"2026-09-10"}}]},{"typeName":"subject","multiple":true,"typeClass":"controlledVocabulary","value":["Computer and Information Science"]},{"typeName":"keyword","multiple":true,"typeClass":"compound","value":[{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Explainable AI"}},{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Explanations"}},{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Online Behavioral Advertising"}},{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"Video-on-Demand platform"}}]},{"typeName":"publication","multiple":true,"typeClass":"compound","value":[{"publicationRelationType":{"typeName":"publicationRelationType","multiple":false,"typeClass":"controlledVocabulary","value":"IsSupplementTo"},"publicationCitation":{"typeName":"publicationCitation","multiple":false,"typeClass":"primitive","value":"Dina Zilbershtein, Francesco Barile, Daan Odijk, and Nava Tintarev. 2026. \"Unlock your full potential\": Comparing Human- and LLM-Generated Ad Explanations across Viewer and Advertiser Perspectives. Manuscript under review at ACM Transactions on Interactive Intelligent Systems."}},{"publicationRelationType":{"typeName":"publicationRelationType","multiple":false,"typeClass":"controlledVocabulary","value":"IsReferencedBy"},"publicationCitation":{"typeName":"publicationCitation","multiple":false,"typeClass":"primitive","value":"Dina Zilbershtein, Francesco Barile, Daan Odijk, and Nava Tintarev. 2024. Bridging the Transparency Gap: Exploring Multi-Stakeholder Preferences for Targeted Advertisement Explanations. IntRS'24 @ RecSys 2024, CEUR-WS Vol. 3815."},"publicationIDType":{"typeName":"publicationIDType","multiple":false,"typeClass":"controlledVocabulary","value":"arXiv"},"publicationIDNumber":{"typeName":"publicationIDNumber","multiple":false,"typeClass":"primitive","value":"2409.15998"},"publicationURL":{"typeName":"publicationURL","multiple":false,"typeClass":"primitive","value":"https://ceur-ws.org/Vol-3815/paper4.pdf"}}]},{"typeName":"notesText","multiple":false,"typeClass":"primitive","value":"Participant identifiers are anonymized (surrogate codes; mapping not shared). Analysis and figure code accompany the dataset in the linked repository."},{"typeName":"language","multiple":true,"typeClass":"controlledVocabulary","value":["English"]},{"typeName":"productionDate","multiple":false,"typeClass":"primitive","value":"2025-02-01"},{"typeName":"productionPlace","multiple":true,"typeClass":"primitive","value":["Maastricht, the Netherlands"]},{"typeName":"grantNumber","multiple":true,"typeClass":"compound","value":[{"grantNumberAgency":{"typeName":"grantNumberAgency","multiple":false,"typeClass":"primitive","value":"Dutch Research Council (NWO)"},"grantNumberValue":{"typeName":"grantNumberValue","multiple":false,"typeClass":"primitive","value":"KICH3.LTP.20.006"}}]},{"typeName":"depositor","multiple":false,"typeClass":"primitive","value":"Zilbershtein, Dina"},{"typeName":"dateOfDeposit","multiple":false,"typeClass":"primitive","value":"2026-09-10"},{"typeName":"dateOfCollection","multiple":true,"typeClass":"compound","value":[{"dateOfCollectionStart":{"typeName":"dateOfCollectionStart","multiple":false,"typeClass":"primitive","value":"2024-04-01"},"dateOfCollectionEnd":{"typeName":"dateOfCollectionEnd","multiple":false,"typeClass":"primitive","value":"2025-01-01"}}]},{"typeName":"kindOfData","multiple":true,"typeClass":"primitive","value":["Text (ad explanations) with categorical annotations"]},{"typeName":"dataSources","multiple":true,"typeClass":"primitive","value":["Scenario feature values are grounded in aggregate behavioural patterns from a commercial video-on-demand platform; 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